top of page

Purchasing Power Parity

Purchasing power parity is required to compare the national incomes and the standard of living of various nations. The metric of PPP between two countries represents the total number of goods and services that a single unit of the currency of one country will be able to purchase in another country, taking into consideration the price levels in both countries. It refers to the exchange rate of two different currencies in relation to specific products so you know if your prices are really competitive in the target country.

The following products are displayed in US Dollars

Image by Jakub Kapusnak

Eggs (12 pieces)

australia flag.png

$2.73

$2.10

PPP 1 USD = 2,930.40 COP

Image by Pesce Huang

Flour (1 kg)

australia flag.png

$0.74

$1.10

PPP 1 USD = 5,689.19 COP

Image by Anastasia Eremina

Bananas (7 pc)

australia flag.png

$3.71

$0.70

PPP 1 USD = 722.37 COP

$1.277

Image by Neil Soni

iPhone 12

australia flag.png

$994

PPP 1 USD = 4,929 COP

abotonada camisa azul claro

H&M men's shirt

australia flag.png

$22.10

$9.90

PPP 1 USD = 1,719 COP

Ceramic Salad Bowl 30cm

opt 1

$17.86

australia flag.png

$33.16

5 plato 30cm_edited.jpg

$30.00

opt 2

$8.30

opt 3

$390

opt 4

PPP 1 USD = 2,065.74 COP

The price is competitive in this market.

Aimed to upper and upper middle segments.

Pers. jigsaw puzzle 500pc

opt 1

$29.20

australia flag.png

$29.10

Image by Jonny Gios

$1.85

opt 2

$2.60

opt 3

PPP 1 USD = 3,848 COP

The price is below the market and attractive

Lower middle segment can afford it.

Image by Pablo Merchán Montes

Coffee (200g)

australia flag.png

$9.58

$1.50

PPP 1 USD = 1,594.47 COP

Image by Carlos Davila Cepeda

BigMac

australia flag.png

$4.60

$3.10

PPP 1 USD = 2,586 COP

Image by Angel Santos

Metro ticket (single)

australia flag.png

$3.30

$0.70

PPP 1 USD = 818.18 COP

$295.00

australia flag.png

$299

cuello 3_edited.jpg

opt 1

Head & neck support

PPP 1 USD = 3,796 COP

There are direct competitors within lower prices 

Aimed to upper segment.

Garden Consultation 1h

opt 1

$65.70

australia flag.png

$66.36

Image by Marta Bibi

PPP 1 USD = 3,797 COP

There are local competitors offering free service

Aimed to upper and upper middle segments.

bottom of page